About ONSET

First Steps

We look at many aspects of companies, but three questions typically start our conversations regarding potential investments:

1. Is the timing and size of market appropriate for venture financing? We seek companies with the potential to be large, independent businesses where market conditions support rapid growth and our investment can yield high returns.
2. Why will the management team excel at building this business? We're looking for great people—those with the drive, intelligence and experience to succeed in their target market.
3. What unique advantage allows the start-up to thrive? Markets are more competitive than ever. Our ideal company has identified a market, technical or other advantage that enables it to develop barriers to competition quickly.

In addition to these issues, there is none more important than a good fit with the team and our partnership. When we invest in a company, we form a partnership likely to last five years or more. We want to ensure a positive experience with a successful result.